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What are digital skills?
Before we go into specific digital employability skills, let’s look at what they are. As more and more people go online to research, seek out information and purchase, companies of all shapes and sizes need people that know how to operate, promote, and communicate online.Digital skills are crucial for businesses across industries that want to raise brand awareness, offer great social customer service, generate leads, and increase revenue. Students that learn digital skills not only make themselves more employable but future-proof their career by understanding key digital channels and useful AI tools.
The top 10 digital skills are
1. Social Media
2. search Engine Marketing
3. Data analysis
4. Content Marketing
5. Email Marketing
6. Mobile Marketing
7. Strategy and Planning
8. Social selling
9. Pay -Per-Click (PPC)
10. Videoensure your students learn the most relevant and up-to-date marketing skills offer them DMI’s Professional Diploma in Digital Marketing. This certification will teach them the fundamentals of digital marketing and dive into the key specialisms mentioned above such as SEO, SEM, email marketing, social media marketing and much more.
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