People are only just realising sticker on Imperial Leather soap bar has hidden

[Tofunmi]

If you’ve ever hopped into the shower with a bar of Imperial Leather, then you’ll have clocked the distinctive red and gold sticker.

For those with a preference for this heritage brand, this little sticker is a marker of the sudsy quality enjoyed by customers for nearly 100 years, and a way of proudly displaying their loyalty to other bathroom users. Few will be aware however that it also has a practical purpose – and it’s absolutely genius.

Now, the main thing bathers will notice about this sticker is that it’s incredibly stubborn and resilient – likely outlasting your fancy new shower gel and home hair dye job. No matter how many times you lather up, this sturdy metallic label will continue to hold firm until the final scraps of soap melt away, even when there’s barely anything left to cling onto.

The reason behind this goes far beyond dedicated branding, and could well help you keep your bar lasting longer, helping you save pennies in the long run…

The distinctive metallic label is pretty much indestructible
An intriguing conversation about the iron-clad label was sparked on the social media platform X – formerly known as Twitter – with one person declaring: “If the relationship isn’t as strong as that sticker on Imperial Leather soap, I don’t want it.”

Speaking for many, another curious individual wondered: “How does the sticker stay on Imperial Leather bars of soap right to the end?” A third person then chimed in, explaining: “I believe you’re supposed to have it in your soap dish/on the sink with the label side down. Stops soap getting a ‘soggy bottom’.”

This explanation has since been confirmed by Imperial Leather itself, in a statement made to the Mail Online, in which the brand clarified that the ‘sticker on the top is for a long-lasting bar and preventing mushiness’, acting as a tiny built-in soap dish.

A spokesperson informed the publication: “When the soap is used, the sticker will make and keep the top surface, where the sticker is on, concave. After use, the soap is supposed to be upside down. The concave surface will help water run out from the bar and minimise the touching surface on a soap tray.”

Should you want to try this hack for yourself, you can pick up a pack of four Imperial Leather soaps for £2 at Poundland.