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Esther ogunseemi.
Actor, Kanayo O. Kanayo Raises Concerns Over Shift To YouTube In Nollywood
Esther ogunseemi Participant April 20, 2024 at 10:14 pmRenowned Nollywood actor, Kanayo O. Kanayo, has voiced his concerns about the growing trend of filmmakers turning to YouTube as an alternative platform for monetizing their content, expressing worries about its long-term impact on the industry.
In an Instagram post shared on Friday, Kanayo highlighted the allure of YouTube and similar platforms for content creators seeking wider reach and reduced production costs. However, he cautioned against the bandwagon effect that could ultimately undermine the quality and sustainability of Nollywood productions.
Expressing his disappointment, Kanayo noted the prevailing trend of actors launching their own YouTube channels and prioritizing personal projects over collaborative efforts with seasoned producers. He lamented the potential consequences of this shift, warning of ridiculous movie budgets, dangerous work environments, and unethical practices.
The actor’s concerns come at a critical time for the Nigerian entertainment industry, following a tragic incident involving actor Junior Pope and four others who lost their lives in a boat accident while on their way to a movie set. This incident has sparked discussions about the need for industry reforms and improved welfare.
Kanayo emphasized the importance of professionalism and sustainability in filmmaking, criticizing the unsustainable practices of demanding exorbitant fees for one-day shoots without considering the long-term implications. He urged industry stakeholders to prioritize lasting videography and create procedures for sustainable content creation.
Reflecting on Nollywood’s evolution, Kanayo emphasized the need for a concerted effort to address the challenges facing the industry and preserve its legacy. He called on actors and filmmakers to uphold professionalism, reject unsustainable practices, and work collaboratively towards the industry’s growth and sustainability.
- Ololade Taiwo Michael Participant April 20, 2024 at 11:02 pm
The industry really needs improvement.
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